Frequently Asked Questions

Q: How can you register my Australian or International trademark so cost effectively? Why the difference in price compared to my solicitor?

A. Your solicitor does many things, not just trademarks. There is research to do and background work that you don't see. It all takes time, and he needs to charge for his time spent on a matter. At Trademark Works all we do is Trade Marks so we've streamlined our processes to save you time and money.


Q: Are you Trade Mark Specialists?

A. Yes.

Q: What's involved?

A. At Trademark Works, we are trademark specialists. All you do is contact us to discuss your needs further, and then we do the rest. Our qualified staff make it happen quickly.

Q: How do I get started?


Q. What is Intellectual Property or "IP"?

A. Intellectual property, often known as IP, allows people to own their creativity and innovation in the same way you can own physical property. The four main types of IP are:

  • Patents for inventions
  • Trade marks for brand identity
  • Designs for product appearance
  • Copyright for material

Q. What is a Trade Mark?

A. A trade mark is any sign which can distinguish the goods and services of one trader from those of another. A sign includes words, logos, colours, slogans, three-dimensional shapes and sometimes sounds and gestures. It is used as a marketing tool so that customers can recognise the product of a particular business.

Q. What's the difference between TM and ®?

A. You may use the ® symbol to show that the word/logo referred to is a registered trade mark. You may use the TM symbol to show that the word/logo referred to functions as your trade mark, but is not necessarily registered.

Q. How do I enforce my rights?

A. IP rights are private rights. If someone infringes those rights, you can seek injunctions and damages. At any rate, you have rights you can enforce.

Q. What are the benefits of a Trade Mark Registration?

A. Many people question the need for spending money on registering their trade mark. The answer is YOU MUST. A registered trademark is like an insurance that gives the owner the exclusive right to use the brand for the goods and/or services for which it is registered. You can take infringement action against anyone else who uses it - the fact that you have registered your mark means that any infringer has to take you seriously. It enables the bringing of criminal charges against counterfeiters. Only a registered trade mark protects your business.

Q. Once the trademark been registered, no one in Australia can use our name or similar name? even if the pronunciation is close?

A. The trademark will give you a monopoly in Australia, for the trade mark itself and anything similar. Thus similar pronounciation, spelling, variations of the name (including reversing the name) and simliar domain names would all likely be considered infringements.

Q. Can I trade mark my logo?

A. Yes.

Trade Mark Registration gives you, the owner:
  • the exclusive right to use the trade mark, and
  • the right to prevent unauthorised use through a legal action for infringement.

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